About the Company
AbioGroup brings together several divisions, working in areas from green tech to sustainable energy. The company’s goal is to move away from expensive, carbon-heavy energy and make clean, renewable sources more accessible. As part of a major rebranding, AbioGreen got a new identity that reflects its eco-friendly transformation.
📍 Goals
Improve the product’s visual language while keeping its natural, eco feel
Simplify and systematize the logo and core brand elements so they scale across key product and marketing touchpoints
Establish a consistent design system / UI toolkit to keep the experience coherent across decks, web, and digital assets
Approach
1. Audience research: understanding users through briefing and defining target groups
2. Logo redesign: From overloaded to meaningful.
I redesigned the overloaded logo and created a new symbol — a three-leaf wind turbine. It highlights the brand’s eco-friendly nature, while soft green accents reflect the blend of nature and technology
3. Visual style prototyping
I experimented with shapes and shades — from soft green to yellow-green — and chose a modern, sleek, and elegant typeface
4. Style guide: building a visual system
I developed a comprehensive style guide covering the logo, color palette, typography, icons, and patterns — creating the foundation for a consistent brand identity across all touchpoints
5. Presentations: clarity through structure
I built product-ready presentation components aligned with the new design system, and streamlined deck creation into a single flexible base template that adapts to different goals and audiences.
6. UX/UI mockups: bringing the brand into digital interfaces
I translated AbioGreen’s visual language into digital by designing interfaces and notifications for smartphones and smartwatches
7. Brand assets: ensuring a consistent visual toolkit
I expanded the toolkit with new brand assets — bags, business cards, and interface elements — making the brand more recognizable both in real life and in digital
My contribution
I created a cohesive visual language for AbioGreen, bringing together the mission of a sustainable future with both aesthetics and functionality. New brand assets — from tote bags to UI mockups — strengthened the brand’s perception as eco-friendly and technology-driven.
🌱 Results
Logo: concise and easily scalable.
Brand identity: eco-friendly, modern, structured, and trustworthy.
Presentations: clear and visually consistent.
UX/UI mockups: branded interfaces for devices and apps.
Merch & assets: tote bags, business cards, and digital screens with branded patterns.
Taglines: strengthened brand communication and strategy.