Let’s Go Hiking

I created a cohesive web concept for the hiking club “Let’s Go Hiking”: from audience research and site structure to the visual system and responsive design.

View the full process and result

View the full process and result

end-to-end design

Aug 10, 2024

The Challenge & Strategy

The project required a total greenfield design: creating brand identity, IA, and booking logic. I built a visual system using "Earth Tones" to reflect nature, prioritizing a mobile-first flow that makes booking a tour as easy as clicking a button.

Visual & UX Ecosystem

I combined emotional imagery with a clean, minimalist UI to keep users inspired. By introducing smart filters, modal tour details, and smooth transitions, I simplified the complex path from "first visit" to "tour application."

The Impact

Built IA and visuals from scratch

Built IA and visuals from scratch

Optimized "one-click" application flow

Optimized "one-click" application flow

Presentations: Flexible, visually consistent templates

Presentations: Flexible, visually consistent templates

A responsive, mobile-first interface designed to lower bounce rates

A responsive, mobile-first interface designed to lower bounce rates

The Challenge & Strategy

The project required a total greenfield design: creating brand identity, IA, and booking logic. I built a visual system using "Earth Tones" to reflect nature, prioritizing a mobile-first flow that makes booking a tour as easy as clicking a button.